As the main sponsor of the Premier League, Barclays keeps activating his partnership with the competition. In this occasion Barclays is recruiting players and legends to take part in the promotion of the brand’s latest campaign #SpiritoftheGame. We recently saw Alan Shearer starring in Barclays TVC promoting the campaign and now it’s the turn for Chelsea’s Didier Drogba.
For Chelsea’s Didier Drogba, coming to play in the Barclays Premier League was the realisation of a lifelong dream. It gave him the chance to perform at the highest level and inspire thousands of youngsters in his native Ivory Coast, the place where his own passion for football began. Away from the pitch, the Didier Drogba Foundation raises awareness of the issues facing young people in Africa, as well as improving health and education facilities in the Ivory Coast. Didier’s Foundation has given people the chance to dream, and for that, he received the Barclays Spirit of the Game Award.