Leo Messi is, without a shadow of a doubt, the biggest ambassador of German giant Adidas. Plenty of the brands most important campaigns have the Argentinian star as the star of the show. However, diversifying is always a good strategy to reach a broader audience and to engage with different people so, for the brand’s latest campaign, Adidas has chosen Gareth Bale to promote the most advanced cooling apparel the brand has ever made: Subzero Titanium.
A Product thatt works with breathable ‘Polar Fibres’ to transfer heat and moisture away. And, as the TVC with Gareth Bale illustrates, with conductive aluminium spheres in the back, the shirt gives an instant cooling sensation to the hottest part of your body.