Nasri, Navas, Fernando, Kompany, Fellaini, Aaron Ramsey, Adnan Januzaj and Álvaro Negredo recently attended New Balance‘s launch event in London. The American brand, which is replacing Warrior, has started to invest heavily in football with the intention to challenge Nike, Adidas, Puma and the rest of its competitors. Besides being the official kit partner of clubs like Liverpool, Oporto, Sevilla, Stoke or Celtic, the brand has quite a few ambassadors already. Some of them attended the recent launch event in London and the brand is also heavily promoting their products through their ambassadors.
The already mentioned Man City players: Nasri, Navas, Fernando and Kompany; were joined on stage by Fellaini, Aaron Ramsey, Adnan Januzaj and Álvaro Negredo, to introduce New Balance to the public and media gathered for the event.
During the event the brand also arranged one to one interviews with the players, that would later be published in different media all around the world, granting great exposure to New Balance.
In the video below you can see some of the things that the brand did around the launch of New Balance Football.