Brazilian Real Madrid’s player Marcelo is one of this players that is always listening to music and that can easily be seen wearing a pair of headphones around his neck. Beats by Dre is one of these brands that believes athletes are an excellent marketing platform and in this occasion the brand used the Brazilian player to gain some visibility and raise awareness through Marcelo‘s social media.
The player posted a picture of himself claiming that he always listents to music and, of course, he was wearing a pair of Beats by Dre‘s headphones. An elegant and subtle way to promote the brand. It’s also an effective one since more than 350k of his fans engaged with the post.