Audio brand JBL has signed German international defenderJérôme Boateng to promote its new ‘#JBLpassion’ advertising campaign in Germany.
The campaign, designed to take advantage of the hype surrounding the upcoming Fifa World Cup 2014 in Brazil, will give German soccer fans the opportunity to win a trip to Brazil or a range of prizes signed by the FC Bayern Munich defender.
Boateng will also appear in advertisements for the brand alongside Wesley Sneijder, who plays for Germany’s greatest soccer rivals the Netherlands.
Boateng stated that “Music is very important to me because it helps in football to get into the right mood. Music always plays an important role for me. With the JBL S700 Synchros I have the perfect headphones found to prepare for a game or privately listen to music”.