Social Media platforms are key for athletes and celebrities in order to increase their popularity amongst fans and commercial brands. There are players like Cristiano Ronaldo or Neymar Jr. who have mastered the technique and have impressive Facebook/Instagram/Twitter profiles and there are other players who are still reluctant to embrace the digital era. Some players share very little with their fans and some others, like Javi Martínez, share their ups and also their downs.
When Javi was badly injured he decided to share his thoughts and feelings with his fans via a video that he posted in his social media accounts, where we could see and hear what he had to say. Social media tools like Facebook or Twitter are very powerful in terms of engaging with fans and reaching new audiences. People like to know what their idols think and are up to so it’s important that one looks after his audience.
Here you can see the video (in Spanish) that Javi Martínez posted to share what he was feeling and his vision: