Not only football players attract the attention of media and fans. Managers are also key for media and for the industry in general. FC Barcelona’s manager, Luis Enrique, is one of the coaches that exemplifies how managers are becoming more and more relevant to brands and media. He is not only capturing the attention of media during training sessions or games, but also during his daily activities and in his free time. Luis Enrique is a great athlete and very passionate about sports like cycling, which provides great content for the sports media.
We can see below these lines two examples of how managers (and players) can provide some extra visibility to brands and sponsors during their spare time, while practicing their hobbies and favorite activities.