All-Time Greats

Fly Emirates’ ambassadors Cristiano Ronaldo and Pelé are the stars of the airline’s new TV commercial. Who is the greatest footballer of all time? It’s not easy to answer the question… What nobody can

Team Pepsi strikes again

Messi, Kun Aguero and Sergio Ramos, among others, feature in the most recent campaign from Pepsi. Floowing with the campaign #FutbolNow iniciated a few weeks ago, players from team Pepsi take part in the

Álvaro Negredo & co. in Adidas’ latest campaign

Adidas’ new campaign’s called “Unlock the game”. It features Alvaro “The Beast” Negredo, Luis Suarez, Juan Mata or Leighton Baines among others.

Joe Hart challenges fans to win a fantastic trip

In his most recent campaign for the PepsiCo owned brand, Joe Hart challenges fans to beat him in a penalty shootout for the chance to win a fantastic trip with their mates. The campaign,

Yaya Toure among the most popular

The Sun recently released an article talking about the possibilities that Luis Suarez had to be named Player of the Year. According to sports marketing experts Repucom, this year a 43.62 percent of the population

Giroud signs deal with Hugo Boss

French soccer star Olivier Giroud has agreed an endorsement deal with Hugo Boss. The Arsenal striker, 27, will be the face of a campaign promoting the fashion house’s Boss Bottled men’s fragrance brand. He

Michael Ballack renews ties with Ab-in-den-Urlaub.de

Retired German soccer player Michael Ballack has extended his personal endorsement agreement with online travel company Ab-in-den-Urlaub.de. The former captain of the German national team, who now works as a television pundit, will continue

Clint Dempsey joins Oberto Brands

Oberto Brands has signed American soccer star Clint Dempsey to endorse its line of beef jerky products. The Seattle Sounders and US national team midfielder will appear in the multi-platform ‘Oberto America’s PROtein’ campaign, promoting

Luis Figo new ambassador of AGC

Luís Figo to serve as an ambassador for AGC, the company providing the glass for the substitute benches at the upcoming Fifa World Cup in Brazil. The former Real Madrid, Barcelona and Inter Milan

Gareth Bale signs six-year extension with Adidas

Bale to pen six-year adidas contract extension, joining the elite with £20m deal Real Madrid’s galactico Gareth Bale can look forward to signing another great commercial deal to add to his multi-million-pound fortune. Bale is

David Beckham signs with Diageo

Beckham signs with Diageo to back Haig Club Scotch whisky. Soccer icon David Beckham has partnered with beverage giant Diageo to promote the launch of a new Scotch whisky brand.  Together with his manager, Simon

Iniesta, Marc Márquez and Dani Pedrosa with Honda

Andrés Iniesta and the MotoGP stars together to promote the latest model from Honda. In the latest campaign from Honda, the brand has managed to bring together three superstars and true champions like Andrés

Pepe Reina and McDonalds

Pepe Reina presents the Player Escort McDonalds initiative, which will take two children Brazil. The footballer Pepe Reina presented at the beginning of the month the “Player Escort Spain” campaign “Live your dream”. As

Cesc Fábregas latest spot with Beats by Dr. Dre

Cesc Fabregas Stars in Beats by Dre Commercial with Barcelona-Real Madrid Theme. This one is a good example of how brands take advantage of their associations with football players to gain exposure, raise awareness

Thierry Henry in yet another challenge for PUMA

Thierry Henry challenges fans to prove their skills in the goal.  PUMA continues with their cool activation campaigns with the players they sponsor. This time is Thierry Henry, one of the PUMA’s most famous

Beats by Dr. Dre gets inside FCB’s locker room

Twitter is a great platform to communicate with others and also to promote a brand or a product, if one is clever and lucky enough to be in the right place at the right

Alvaro Negredo ‘signing of the season’ say Barclays Premier League bosses

Manchester City striker Alvaro Negredo has been voted the signing of the season so far by Barclays Premier League managers. The Spain international, who has scored 23 goals in all competitions since moving from

Premier League target Fernando signs new deal

Portuguese soccer player Fernando Francisco Reges has signed a boot deal with Warrior. The Brazilian-born midfielder, who plies his trade for Portuguese Primeira Liga side FC Porto, will wear boots from the brand’s Skreamer

Daniel Sturridge welcomes 2014 Fifa World Cup Trophy Tour to Great Britain

England and Liverpool striker Daniel Sturridge proudly welcomed the FIFA World Cup™ Trophy to London today as the world’s largest FIFA World Cup™ Trophy Tour by Coca‑Cola rolled into Great Britain. Daniel Sturridge, who

Wigan’s Al-Habsi signs Omani contract with Hyundai

Wigan Athletic goalkeeper Ali Al-Habsi has become a brand ambassador for South Korean car manufacturer Hyundai in Oman. Al-Habsi, the captain of the Oman national soccer side, will work with the brand to build