Mourinho spotted in Harrods
José Mourinho has been a long standing ambassador of Porsche Design Sport by Adidas and we recently spotted him in Harrods. The partnership between Mourinho and Porsche Design Sport is not new but it comes in a good moment and it reinforces the theory that brands lately seem to have realized that managers can be excellent ambassadors. Pep Guardiola, José Mourinho, Vicente Del Bosque, etc. allow brands to associate with certain values that football players usually lack. Be it experience, elegance, leadership and other skills and values regarding the intellect rather than the physical strengths.