Victor Valdés says that “The Power is in your Hands”.
Pattex recently announced that Victor Valdés would work as the brand’s ambassador and the activation campaigns can already be seen around. If a few weeks ago we showed that Pattex was already distributing printed ads and using them in some newspapers and magazines, in this occasion the brand has created a series of short videos featuring their ambassador.
In the first episode, Víctor Valdés sympathizes with the Dutch fans, who after losing to Spain in the 2010 World Cup final is steeped in a genuine process of psychological rehabilitation in Europe. The scope of the campaign is regional and the ad is, unfortunately, only available in Spanish.