F.C.Barcelona magician Philippe Coutinho is the main face of the news Pro Evolution Soccer 2019 mid-season campaign. This commercial is called ‘Playing is Believing’ and has many stars associated. Mainly F.C.Barcelona players, as PES is one of the club’s sponsors: Luis Suárez, Rakitic, Rafinha, Piqué, Arturo Vidal, but also other football stars and legends like David Beckham, Ronaldinho, K.Asamoah, Keita Baldé, Lautaro Martínez, Mauro Icardi, Calabria, Çalhanoglu, Cutrone or Suso.
The campaign’s goal is encourage users to play PES2019 Mobile #FeelThePowerOfFootball. The campaign promoted the amazing in-game events that could get as a reward one of the legends mentioned before.
Philippe Coutinho is living a difficult season at Barcelona with difficulties to perform at his real level. However, commercially he is still a great platform of a top football player who arrived for 155m€ to the club.