BWIN wanted to be present in the World Cup and chose the path of football legends to do it in spectacular fashion. Active players are not allowed to work with and promote betting brands, which forces them to reach out to football legends to create football focused campaigns. It works! In the latest campaign created by BWIN ahead of the World Cup, Maradona, Cafu, Effenberg and Vicente Del Bosque are the stars of a spectacular production (above these lines) Mission Impossible style. Football legends are very popular and well-known by young adults, which is the key audience for a betting brand.