Manchester City’s defender Benjamin Mendy signed as one of the ambassadors of American Beats by Dre ahead of the World Cup and participated in the campaign that was launched prior to the competition, next to other big names of the game like Mesut Özil, Neymar or Harry Kane. The espectacular TVC directed by Guy Ritchie was released before the start of the competition and players have been giving additional support and visibility to the brand via their official social media channels.
Below these lines you can see an example of how Mendy shared some promotional content on his Instagram, where he is very active and has more than 1.4m followers. Labeled by many in the football industry as the king of social media, he offers great visibility to Beats and he is a fantastic communications platform. The association with the player has paid off being the only ambassador of the brand who reached the World Cup final.