North American giant Nike recently launched a new campaign under the tag #elbalonnoshacemas, where it blends FCB, with its distinctive and beautiful style of play and the city of Barcelona, with its magnificent and mesmerizing architecture. To make the most of the campaign, Nike thought of the Primetubers to promote the new NikeMercurial SuperFly 360 by inviting the influencers for an exclusive training session at FC Barcelona’s Ciutat Esportiva and then inviting them to the Nike VIP box to watch live the round of 16 UEFA Champions League game between FCB and Chelsea. All of the Primetubers who attended (KokoDC, Kolderiu, iamSteve, RobertPG, XBuyer and MiniBuyer) posted a vlog of the experience on their channels and gave Nike an incredible visibility and engagement on social media. All the vlogs accumulated 2 million views combined and the Primetubers had an incredible experience!
Below these lines you can watch a summary of the experience on our channel. The exclusive training session at FC Barcelona’s facilities: