Four time world football player of the year Lionel Messi has signed a three year contract with Dutch Space Scooter.
Not to play football this time, but to help design and promote his own special edition of the cool scooter under his own brand.
Dutch company and brand owner Easy2 Company B.V. will licensee globally Space Scooter under the player’s brand. The Space Scooter is becoming increasingly popular all over the world. The scooter is being driven by moving the tray up and down, causing a chain to power the rear wheel. This movement feels like walking in space, hence the name Space Scooter.
The scooter is extremely popular among children and young adults and often replaces regular bikes. The patented design results in a new and unique way of moving, which helps children to go out and play again, enjoying the sporting and energetic way of transport.
Searching for a celebrity who could connect the themes: children, outdoor play and exercise; Space Scooter thought of Messi. “He is loved all over the world, sympathetic, athletic and is a great example for many children when it comes to what you can accomplish in your life, if only you believe in yourself”, managing director Joost Blom of Easy2 Company states.
Connecting Messi to his Brand seemed an impossible task, but during their first meeting Blom felt a positive vibe with the superstar. “He immediately liked the Space Scooter. Until now he did nothing with the promotion of toys and kids, so it was an ideal cooperation for both sides. Messi and his nephews are already riding the scooters themselves,” says Blom.
Messi and Easy2 Company signed a contract for the development and promotion of the Messi Space Scooter, which will be launched during the World Cup Football in June. The “Messi” Scooter will also be available online on the future Messi web store. In return, the Dutch company is handing out free scooters in districts and projects supported by the Leo Messi Foundation.
“Being one of the few in the world which are allowed to work together with Lionel Messi is a milestone for our company” said Blom.