Messi and company star in the newest advert from Adidas.
In the latest campaign from Adidas, the brand claims that stepping on to the biggest stage in world football means your wildest dreams or worst nightmares can become a reality. Leo Messi and all players going to battle in Brazil have a choice to make — all in or nothing.
To win the 2014 FIFA World Cup™, there is only one way to play: all in.
The battleground is no place for the unprepared. Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa know that boundaries must be pushed. They know there’s only one way to play with the whole world watching.
Destiny is not fate. You have a choice. Fear or be feared. Hunt or be hunted. Evolve or die. Now or never. It’s black or white. All in or nothing.
The brand has even managed to transform some of the emblematic London double decker buses and paint them in black to give visibility to their newest campaign.
Adidas sponsor some of the best footballers in the world including: Leo Messi, Xavi, Alves, De Rossi, Bale, Robben, Van Persie, Ozil, Schweinsteiger, Lahm, Alonso, Gerrard, Lampard, Kagawa, Lucas, Torres and Kaka.
The latest advert from the German brand registered almost 30m views in only 3 days.