PUMA chose Robert PG to lead the launch of the new PUMA One. The Spanish youtuber has been part of the Primetubers’ family for a while and he keeps growing at a steady pace. With more than 1.5m subscribers on his Youtube channel, he is a fantastic communications platform and a brilliant tool to offer visibility to brands and to engage with fans and consumers.
For the last campaign with PUMA, Robert PG and co. created 3 different videos to highlight the main features of the new PUMA: FEEL, FAST, FIT. The videos were shot with his youtube friends “la Élite” and have accumulated more than 1.5m views.