According to the company, BOSS Stretch Tailoring suits are tailored from layers of expansive fabrics to provide effortless ease of movement, even under the most demanding circumstances. And nothing better than a football star to prove it. Hugo Boss has a long standing relationship with German defender Mats Hummels, who is the star of the new campaign that you can see above these lines. The elegant player, who is very active on social media, took the opportunity to share the news on his official accounts, thus giving Hugo Boss some additional visibility. With 4.1m followers on Facebook, 1.8m on Twitter and 1.6m on Instagram he is undoubtedly a great communications platform.