David Villa partnered with Mondelez and Ritz Crisps to offer unique experiences to the brand’s fans and consumers. In a social media driven campaign, people could enter a sweepstake to win a VIP football experience to watch David Villa play. The grand prize included a fly-away trip for a winner and one guest to attend a New York City Football Club game and sit in David Villa Sánchez’s personal family suite. Post-game meet-and-greet with David Villa for winner and one guest in his family suite at the stadium and merchandise packages and signed shirts.
As part of the deal, David has been actively promoting the brand and giving visibility to the brand on his social media accounts. Below these lines you can see a few examples of his Instagram.