California electronics manufacturer Monster announced over the summer that Argentinian international football star Paulo Dybala was joining the team as its latest brand ambassador. Paulo will join Cristiano Ronaldo, who also works with the US brand, and as part of the agreement, the Juventus star will be the face of several marketing campaigns championing Monster’s range of headphones.
Noel Lee, chief executive of Monster, said: “Paulo is the best at what he does, we are the best at what we do, which is why together we are a perfect match.”
Dybala added: “Working with Noel and the Monster team is a great experience, his passion for quality products matches the passion that I have for football. He has led Monster to create the best products I have ever experienced. One really has to hear it to believe it.”
Paulo Dybala is already featuring on Monster’s website and promoting its products, as well as giving visibility to the brand via his official social media accounts. His 11m followers on Instagram, for example, represent a great audience for any brand.