M&M’s keeps activating its partnership with DJMariio (2.3 million subscribers on his channel) and on this occasion the popular brand did two football related campaigns with the Spanish youtuber. For the first one, M&M’s took him to London, where he visited the M&M’s store and had the opportunity to go to an English Stadium for the first time. A lucky subscriber also had the chance to go with him to the Emirates Stadium to watch an FA Cup game.
The second campaign was executed around “El Clásico” and DJMariio watched the game at the Bernabeu with another lucky fan. On this occasion RobertPG also took part in the campaign and helped M&M’s to gain some additional visibility.