Xbox Live has recruited Premier League talents Marcus Rashford and Willian to promote Fifa 17 on the online network Xbox Live. Underlining that the Microsoft service is ‘UK’s fastest most reliable gaming network’, the new ad shows each player’s pre-match routine subverting expectations by showing them playing football online.
Michael Flatt, global integrated marketing gaming lead, said: “Our Xbox Live Network has always been a cornerstone offering to our fans. It’s great to be able to celebrate and communicate our best in class service in such a fun and creative way to our community.”
Both players took the opportunity to challenge each other on social media and to engage with fans and followers, while giving some additional content to Xbox Live and helping the brand gain visibility.