Manchester City’s star Sergio Agüero is one of PUMA’s most popular faces and the brand recently delivered his new boots in style. To show its support ahead of the Manchester derby and to present its newest boots -evoSPEED-, PUMA surprised the Argentinian at the training ground with a bespoke pair of boots and a car painted in City’s colours.
Agüero’s pair of Derby Fever evoSPEED boots are the fifth instalment of the PUMA Derby Fever Pack created to wear in big rivalry games. PUMA have already whipped up custom drops for Marcos Reus (Borussia Dortmund vs Schalke), Hector Bellerin and Cesc Fabregas (Arsenal vs Chelsea) and Antoine Griezmann (Atletico Madrid vs Real Madrid) as well as one for Olivier Giroud to wear in the North London Derby this weekend.
As it can be seen below these lines, Sergio took the opportunity to share the news with his fans on social media and to show his new bespoke boots to his almost 30 million followers. This always helps brands gain visibility and on this occasion PUMA got 155k engagements in just 24 hours on Agüero‘s Instagram, for example.