City youngsters are here to stay

Imagen1According to Brandtix, Manchester City youngsters are on fire. The platform calculates brand value by combining on-pitch performance data from statistics group Opta with social media data gleaned from Facebook, Twitter and Instagram. It then assigns a Brandtix index value to each player, which is intended to guide brands and sponsors that want to take a more scientific approach to how they identify the best sporting talent to front their campaigns.

Kevin De Bruyne

  • Brandtix Sports Index: 488
  • 6.4M followers across Facebook, Twitter & Instagram
  • 2nd highest brand value of all Man City players
  • 10th highest brand value of all PL players
  • 3rd highest brand value of all Belgian players

Raheem Sterling

  • Brandtix Sports Index: 440
  • 5.7M followers across Facebook, Twitter & Instagram
  • 4th highest brand value of all Man City players
  • 5th highest brand value of all English players

Gabriel Jesus

  • Brandtix Sports Index: 363
  • 1.6M followers across Twitter & Instagram (no FB page)
  • 3rd most followed teenage footballers across FB, Twitter & Instagram
  • Highest brand value of any Man City teenager
  • 7th highest brand value of any Brazilian forward

Leroy Sane

  • Brandtix Sports Index: 363
  • 806K followers across Facebook, Twitter & Instagram
  • 6th highest brand value of Man City midfielders
  • 7th highest brand value of German players aged 21 and under
  • 4th highest brand value of German midfielders aged 21 and under

 

CapturaFor more information about Brandtix, you can check the links below:

Website

Twitter

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