Cooper Tire Europe has challenged three Arsenal players to a test of precision with football darts. Most teams use their players to create content in order to gain visibility and popularity, and to engage with fans. They usually cooperate with brands to make the content more interesting. Club’s partners, which invest a lot of money to associate the brand with the club, like to take advantage of this, and working with players is a highly valuable asset for them.
In the latest film from Cooper, which can be seen above these lines, midfielder Granit Xhaka, winger Alex Oxlade-Chamberlain and goalkeeper Petr Čech go head-to-head in a competitive game of football darts to see who has the accuracy required to master this new sport. Surprisingly, Petr Čech was the winner of this challenge, he was the first player to reach 0, they all started with a score of 301.