Pepe’s Got New Boots

Real Madrid’s center back Pepe and Umbro go way back. The Portuguese defender has worn Umbro for more than a decade of professional football and he is one of the few remaining top players who are representing the English brand on the pitch. Global giants like Nike or Adidas have full control over the most relevant football ambassadors (with permission from brands like Puma or New Balance) but Pepe remains faithful to the brand that has accompanied him during most of his live. The Portuguese player is known for being serious, committed and very respected, values which fit very well with the brand.

For the latest campaign that Umbro put together, and which can be seen above these lines, the brand is appealing to that very special feeling when one receives a present or something new. We all get excited when we get a new pair of boots, and Pepe is no exception! That’s exactly what Umbro has tried to show in its latest advertisement. And Pepe was so pleased with the new boots that he announced it on his social media accounts, for all his fans to know.


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