FC Barcelona goalkeeper, Victor Valdés, has become the new brand ambassador for Pattex.
The brand, which belongs to Henkel group, specializes in adhesives for both “do it yourself” and for professionals. Thanks to You First Sports Marketing consultancy & BD Barcelona, the Spanish goalkeeper Victor Valdés is now the new image for Pattex. The agreement is for this year with actions linked to next World Cup which will be held in Brazil from June 12th. Among the actions are a number of prizes and trips around the event and the winners will see the quarterfinals in Salvador.
For the new campaign with the international goalkeeper, different printed ads, that can already be seen in newspapers and other publications, were created. The sports marketing consultancy announced the deal last week in their website and official twitter account.