David Villa is on a MISSION

MISSION, the global leader in thermoregulation technology, announced recently an endorsement deal with World Cup champion, and captain of New York City FC, David Villa. MISSION, designs and develops innovative products that enhance physical performance and speed up recovery using its unique temperature control technology. By signing this deal David joins an incredible group of MISSION athletes including Serena Williams, Dwayne Wade, Drew Brees, and Carli Lloyd.

The Spanish star announced it on his personal Twitter account:

“As an athlete who spends a tremendous amount of time training and competing in hot and cold conditions, I am keenly focused on the effects temperature can have on performance,” said Villa. “I am proud to join the MISSION roster and raise awareness for their cutting-edge cooling gear and apparel products that will undoubtedly make a huge impact on athletes everywhere.”

MISSION has used the recurrent formula photoshoot + exclusive interview – very used by other commercial brands – in which the brand gain extra visibility and media exposure.

Thus, the content generated is interesting for sport journalists that publish the interview in newspapers like the Spanish most rellevant one, Marca: