The controversial manager Jose Mourinho is the face of the new marketing campaign by Lipton Ice Tea – Unilever’s tea brand. The brand recently announced the Portuguese manager as the ambassador of the brand, to feature in a number of television advertisements on the weeks previous to the Euro 2016, which will be celebrated in France next June.
In the first TVC, which has been already aired in some markets, we can see the former Real Madrid and Chelsea manager in a more relaxed and funny mode than he got us used to. A refreshing new Mourinho the one we can see below these lines.
The commercial certainly shows us another face of the Portuguese. When temperature rises Mourinho refreshes himself with a Lipton Ice Tea and then keeps enjoying his work on the pitch happily.
“Do like Mourinho and refresh your ideas with Lipton Ice Tea” is the motto of the new global campaign of the ice tea brand which was recently presented in Lisbon, in an exclusive press conference with the coach.