The American multinational of financial services Mastercard trusted Primetubers – YouTube stars of football content – to promote a very special contest through social media for the UEFA Champions League.
Taking advantage of the fact that March 4th is the Day of the Little Brother, Primetubers explained through their YouTube channels how their followers could give their younger brothers the best of the presents thanks to MasterCard.
Being selected as a Player Escort to go to the Stadium of Bernabeu, Camp Nou or Calderón by the hand of his or her idol is an unforgettable experience! Youtubers encouraged their audience to participate in the action and the reaction was amazing: a total of 11 videos, 2.1 million views and more than 5k participants. Results on social media were: 138k likes on YouTube, 790k Twitter impressions and 576k accounts reached.
A priceless action thanks to Mastercard that makes clear that the UEFA Champions League is not only broadcasted on TV but also on YouTube.