As a football fan, have you ever wished to be inside the players locker room during the half-time break to see what happens? The new ad by Nike Turkey let us see it, thanks to VR technology. In the ad you can see under these lines FC Barcelona star Arda Turan motivates the Turkey national team with a moving speech to play fearless and you can live the moment as if you were one of the players thanks to a 360 degree experience. You only need VR headsets to live it.
Nike has been one of the first brands introducing this new technology on its campaigns, which is becoming increasingly popular in sports marketing. Many other ads will be activated during this month and if you don’t have your VR headsets yet, you can live the experience in many of their shops too.