Mohamed Salah, has just signed an endorsement deal with Pepsi, the popular US soft drink brand, in which the Egyptian player will be the ambassador of the company in the Middle East and North Africa.
This is one step more of Pepsi’s strategy in the area. The brand has been creating positive impact for 15 years by supporting football academies and sponsoring several clubs throughout the territory.
The first advertisement of this long-term deal, which can be seen above these lines, has just been released in Egypt and other countries in the region. Salah has said: “I truly hope that this commercial can have a positive impact on young Egyptians. We have suffered a lot and hope to succeed in doing something good with this commercial.”