Hyundai has named Kaka and Iker Casillas as brand ambassadors for its sponsorship of the 2014 Fifa World Cup.
The Brazilian midfielder and Spanish goalkeeper will participate in a year-long campaign for the Korean carmaker. Their role consists of building relationships between Hyundai Motor and football enthusiasts through numerous marketing activities during 2014. Such activities include print advertisements, television, digital marketing programs as well as on-site events and fan-engaging activities.
“We are very excited to announce these legendary football stars as our World Cup ambassadors,” said Tak Uk Im, the executive vice president and chief operating officer of Hyundai Motor Company.
“Through Casillas and Kaká, we hope to share the passion and excitement of the tournament with every corner of the world, while once again showcasing Hyundai Motor’s commitment to the world’s most popular sport.”