Connecting with your sponsors by Neymar Jr.

Neymar Jr. is one of the few players with many sponsors and endorsements. Sometimes it’s easy to loose perspective and to distance yourself from your partners when you have several, and that is why it’s important to build partnerships that make sense. Social Media is a fantastic tool to give visibility to your partners and sometimes it can be done without even mentioning them. Neymar is, next to Cristiano Ronaldo, the global ambassador of PokerStars and by posting pictures like the one below, he strengthens his link with the brand.

In the post below, Neymar Jr. is sharing with his fans a casual afternoon at home playing poker and watching TV. Even if he doesn’t say it, it’s easy to associate this image with PokerStars and understand why the brand would pick him as the global ambassador. A good example of how to do things right for your sponsors on social media.


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