David Beckham just launched the new autumn campaign for fashion brand H&M and, on this occasion, he features in a funny commercial next to American comedian Kevin Hart. David Has been the global ambassador of H&M for a number of years and the brand spears no efforts when it comes to activating this partnership and to promoting the brand through the English legend. When working with an ambassador as popular and influential as Beckham you might as well make the best of it and go big. That is what H&M‘s marketing team must say.
Two good examples (images below) of this are the billboards that can be seen in Istanbul, where the brand covered a whole building with a giant image of David Beckham wearing a new piece of the collection and the intensive advertisement that can be found in Spanish publications.