Energy drink manufacturers Living Essentials have signed Mexican soccer player Oribe Peralta as an ambassador for their 5-hour Energy brand.
Peralta, a Mexico international and winner of the 2013 Concacaf player of the year award, will feature heavily in an upcoming advertising campaign aimed solely at the Hispanic community. He will appear in print, broadcast and online adverts and will engage with the brand on social media networks.
“We are thrilled to have Oribe Peralta as part of 5-hour Energy’s growing roster of world-class athletes,” said Scott Henderson, the president of Living Essentials.
“With 2014 being a World Cup year, the timing is perfect for this sponsorship, which helps us reach one of the fastest growing demographics in the US and presents tremendous sales growth opportunity for our retailers.”