Celebrities have become a highly valued marketing platform, particularly when they use their social media accounts to promote a brand. Nowadays, all marketing campaigns and agreements incorporate a social media component. Such is the reach and influence of football players that having someone like Gerard Piqué casually reaching out to his 5.5m Instagram fans can turn into more than 180k engagements for his friend’s restaurant.
There are posts that work better than others but fans are genuinely interested in knowing what a player like Piqué does with his free time and what places he likes. That’s the reason why a post where he is naturally promoting a restaurant can get a 3.5% engagement rate and promotes it in front of an audience of potentially 5.5m people.