French football legend Éric Cantona is Kronenbourg 1664’s global ambassador and the star of all of the brand’s campaigns. He is very popular not only in his home country but also in the UK, where he played for Manchester United for 5 years. In Kronenbourg’s latest campaign the beer brand found a clever way of linking both countries and engaging people through its ambassador. Cantona promised that he would swim the Channel if people agreed with him that Kronenbourg 1664 has the best taste in the world.
The campaign had a very good response and Éric Cantona proved that he is a man of word… or did he not?