Argentinian Leo Messi is Adidas most valuable asset and he is used in most of the brand’s biggest campaigns. In the last one, Adidas claims that no one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game.
The latest film by Adidas (above), which got a remarkable 35m views on Youtube in only 10 days, explains that four time winner of the Ballon d’Or, adored and followed by fans all over the world, has received the highest accolades from those both inside and outside the game. But football has changed and Lionel Messi has challenged the next generation of players. Don’t consider Messi your hero, consider him your competition. Adidas dares football fans to try and learn how to play like Messi, but then go out and create something new.