Pep Guardiola, currently in charge of German champions Bayern Munich, has signed a four-year personal endorsement deal with Gore-Tex and will appear in global promotional campaigns for the outdoor wear company’s windproof and waterproof jackets and shoes. These include print and online advertisements as well as in-store promotional materials.
“As an athlete and coach, perfectionism and vision play a crucial role and the same characteristics apply to Gore-Tex products,” said Guardiola. “Therefore I’m happy to represent this outstanding brand.”
Christian Langer, the global leader of the fabrics division at Gore-Tex, said: “The partnership with Pep Guardiola is a perfect match between our company´s and brand´s core values and Guardiola’s professional philosophy and track record. We are very pleased to have our Gore-Tex brand represented by this globally respected personality.”