Pepe Reina presents the Player Escort McDonalds initiative, which will take two children Brazil.
The footballer Pepe Reina presented at the beginning of the month the “Player Escort Spain” campaign “Live your dream”. As ambassador of McDonalds’ campaign, the goalkeeper explained that they will be taking two children to the World Cup in Brazil to be on the field with the players of the Spanish National team at Maracana Stadium , in the match against Chile which will take place on June 18.
“The challenge is nice. I am happy to be involved and to participate in this, I’m a father and I’m excited to do it. It’ll be fun and fulfilling that dream of the kids will be wonderful ” said the keeper at a ceremony in Madrid.
This initiative is a unique and exclusive opportunity to experience the atmosphere of the finals. All children who wish to participate in the contest must submit a photo illustrating the passion they have for football through www.mcdonalds.es /vivetusueno page between April 11 and May 4 . The authors of the two winning photos, chosen by a jury in which the Queen will own, will be selected to go to Brazil.
The “Player Escort” program carried by McDonalds, official sponsor of the World Cup, will enable more than 600 children from over 34 different countries to be on the field accompanying the best players in the world before every game .
The interview that he granted during the presentation of the program was afterwards published in several different newspapers, giving McDonalds the visibility that the brand was looking for.