Real Madrid’s James Rodríguez has been snapped up by Gatorade to feature in two new ad campaigns. The first is called Fuel the Fire, while the second is called The Formula to Unleash, which is in partnership with Arsenal FC, Liverpool FC, FC Barcelona and Juventus FC. James said, “I am looking forward to partnering with Gatorade, learning more about their innovative products and having the opportunity to work with the world-renowned Gatorade Sports Science Institute. I am always looking to improve my game through training on and off the field, and I’m eager to have the chance to work with leading sports nutrition scientists to reach my body’s peak performance potential.” The soft drinks brand has also renewed its partnership with Lionel Messi. Both players had a fantastic season on a personal level and they have seen it reflected off the pitch with this new deal. You can see both ads below these lines.