Football legend Pelé and fellow Brazilian Oscar have been named ambassadors for 100Plus, a sports drinks’ brand. They will both appear together in a promotional campaign for the Malaysian brand.
The “Stay Thirsty” campaign, to be rolled out across Malaysia, will be run until the end of May. Purchasers of limited edition 100Plus drinks featuring Pelé and Oscar on the packaging will be able to collect tokens for signed merchandise, while 100 consumers will win the chance to meet the pair.
F&N Beverages, the owner of the 100Plus brand, will also organize a football clinic in conjunction with Oscar.
“The new signings mark a big milestone and new era for the iconic brand and we are honoured to welcome these football greats to the F&N family,” said En Khalid Alvi, the managing director of F&N Beverages Marketing.