Football players are huge marketing platforms and they can help brands reach a wider audience. We have seen players advertising their own brands and tweeting for their sponsors but in this occasion we can see a product placement exercise by Andrés Iniesta. Casually drinking a Coca-Cola in is car, the player helps the brand to reach a significant audience.
With over 10m followers on Twitter, a player like Iniesta becomes a great communication platform for brands that look to raise awareness and gain visibility. Thinking that all of his followers will see the tweet is utopic but it’s not unreasonable thinking that a player like Iniesta can reach around 2m people with a single tweet. An excellent communications platform without incurring in the costs associated to a traditional sponsorship model.