Neymar, Iniesta, Piqué, Suárez and Messi have been chosen by Beko to star in the brand’s latest TVC. With these 5 players, that could probably be considered FC Barcelona’s major stars, the brand explains how playing football is not that different from what we all do on a daily basis. The partnership with FC Barcelona is giving Beko great visibility and raising brand awareness massively. In this occasion, using stars like Messi or Neymar in the latest TVC has helped the brand reach 6m Youtube views in only a week.
Beko is also activating heavily their partnership in Barcelona and some promotional ads can be seen all around the city. In this example, an ad that was spotted in the tube, featuring Messi and other FC Barcelona stars: