Microsoft is one of Real Madrid’s most recent partners and the brand is already making the best of this partnership. In the first TVC that Microsoft produced with Real Madrid some of the biggest stars of the team were used. Sergio Ramos, Gareth Bale, Marcelo, James Rodriguez and Raphael Varane were the chosen ones to present some of Microsoft’s products.
A few weeks later and continuing with the activation of the partnership, Sergio Ramos, Bale, Marcelo and Chicharito attended The Fan Sticker Album presentation, the first digital sticker album designed for Real Madrid supporters from all over the world and created by Microsoft, an event that was held in the Santiago Bernabéu’s presidential box. The Real Madrid players answered questions from fans via Skype (a Microsoft product) and interacted with supporters from all over the world.
As it usually happens with these events and partnership activation actions, the players would later feature in several publications and give some extra visibility to the brand. Below these lines we can see an example: