Last month New Balance presented the brand’s football line with an official launch event in London, where some of the brand’s main ambassadors (Vincent Kompany, Aaron Ramsey, Jesús Navas, Marouane Fellaini, etc) conceded interviews and promoted New Balance’s new football products (here). That was not all and the brand keeps activating the relationship with its ambassadors and promoting the brand. In the past few weeks New Balance released a TVC that includes some of the biggest ambassadors of the brand and eases to keep gaining momentum and let the market know that the brand is here to stay and to compete with the top brands.
Some players also took the opportunity to promote the brand on their social media accounts by announcing the launch of the video. Aaron Ramsey, Jesús Navas or Vincent Kompany used their Twitter accounts to give some visibility to New Balance.