Football players spend a significant amount of time on planes, buses and trains, while traveling from one game to the next. One of the things that most of them do to stay focused and enjoy their trips is listening to music. Marketing people at Beats by Dre. know it and they use it to promote their products through the players.
In this occasion, Real Madrid’s Lucas Silva has been the one posting a picture on the plane with his Beats by Dre. headphones. In the past we have also seen other top players like Cesc Fábregas or Marcelo helping the brand raise awareness and gain visibility through their social media accounts.