Cristiano Ronaldo is one of the most (if not the most) popular football players in the World, also commercially wise. He recently won his third Ballon d’Or and some of his partners have taken the opportunity to congratulate him. A commercial partnership is at the end of the day a relationship between two parties and a gesture like congratulating a partner after a great achievement is a good way to reinforce the relationship and to keep everybody happy.
In this occasion it’s been two of Cristiano Ronaldo’s main partners, Herbalife and Tag Heuer, who decided to acknowledge his partner’s success and congratulate him on their social media accounts. Below these lines we can see the messages they posted on Twitter, but Herbalife went the extra mile and it has also published some printed ads to congratulate the player (see above).