FC Barcelona also invites you to celebrate Christmas with its players. Like their next rivals in the Champions League (Manchester City FC), the club has created an advent calendar to create a Christmassy atmosphere and to make fans feel closer to their football idols and spend a good time with them. The likes of Gerard Piqué, Neymar Jr. or Andrés Iniesta wish you Merry Christmas next to other athletes that play in different teams that the club has across different sports.
A great initiative that takes advantage of the players’ popularity and reach to engage with fans and give visibility to the brand.
The advent calendar can be seen here. In the example below, the first one from the calendar, you can see how the goalkeepers struggle to save… Christmas decorations!